Who We Are

At Ripples Edge Advisors, we believe in sustainable growth and balanced leadership. Founded by Kimberly Wasney and Alexandria Seydel, our firm combines extensive experience in sales, operations, and mergers & acquisitions to guide entrepreneurs through the challenges of scaling their businesses.

Why Choose Ripples Edge?

  • Diverse Expertise: From sales and operations to legal and financial strategy, we cover all aspects of business growth.

  • Proven Track Record: Our founders have demonstrated success in scaling businesses and navigating complex transactions.

  • Holistic Approach: We consider both the professional and personal aspects of running a business.

  • Hands-On Partnership: We're committed to digging deep and working closely with you to achieve your goals.

We're excited to partner with you and help your business reach new heights.

Alexandria Seydel

Alex brings a unique perspective to business growth, combining her legal expertise in Mergers & Acquisitions with a passion for hands-on business development and supporting business owners throughout their journey. She brings both legal and strategic planning expertise to Ripples Edge Advisors.

Professional Experience

Alex’s impressive background as a Mergers & Acquisitions Attorney includes:

  • Closing buy-side & sell-side acquisitions (up to $300M in enterprise value) in various industries - such as manufacturing, tech, agencies, and more

  • Documenting debt and equity capital raises (up to $30M rounds)

  • Serving as an M&A and Securities Attorney for two prestigious Chicago-based law firms; and a General Counsel for a fast-growing security technology company

  • Being recognized as a Rising Star by Illinois Super Lawyers

Alex's legal acumen and business insight allow her to offer comprehensive guidance beyond traditional consulting. She has developed expertise in understanding businesses from the inside out, making her an invaluable asset to growing companies.

Community Engagement

  • LaunchBreak: Founding member & Ambassador Board Member

  • Chicago Fire Foundation junior board member (2019-2020)

  • 18 Coffees Community Partner

Fun Facts

  • 4-year starter for University of Iowa Women’s Soccer

  • Deeply attached to my golden retriever, Thumper :)

Kimberly Wasney

Kim is a strategic relationship management executive with a passion for mission-driven work, data-driven problem-solving, and coaching. With over a decade of experience leading sales and operations teams for startups, she brings a wealth of practical knowledge to Ripples Edge Advisors.

Professional Experience

Kim's impressive track record as a former VP of Business Development includes:

  • Growing company revenue from $160K to $9 million in five years

  • Designing and implementing revenue processes for a combined sales and marketing team

  • Developing sales and revenue forecasts for company-wide P&L reporting

  • Managing over a dozen employees, most of whom she still connects with regularly for life updates, recommendations and support

Kim's expertise spans strategic planning, forecasting, KPI management, sales process development, and team leadership. Her hands-on experience provides deep insight into the hurdles growing businesses face and the strategies needed to overcome them.

Community Engagement

  • Professional Women's Club of Chicago: Board of Directors (since 2020) Vice President (2021-2022), President (2022-2023)

  • Chicago Council of Global Affairs Member

  • 18 Coffees Community Partner

Fun Facts

  • Opened a volleyball club in NM at age 22 (entrepreneur for life)

  • I re-read Pride and Prejudice once a year

Connect With Us

We love connecting with referral partners, brainstorming new ideas in the industry, or engaging with local business owners. Don't hesitate to reach out and say hi!

Outside of work, we're always happy to chat about:

  • 🏐 Volleyball (Kim)

  • ⚽ Soccer (Alex)

  • 👟 Hiking & Skiing (Alex)

  • 📖 Books & Coffee (Kim)

Let's grow together and make a positive impact on the business world!